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SEO near me has already increased in importance making it tougher for business to top local search results. Still, there are just enough white hat ways to break completion and reach the top.
1. RDP(relevance, distance, prominence)
Relevance means, how well your business listing matches the user’s intent
The distance between the searcher and your business – for SEO near me, businesses nearest to the searcher will be ranked higher
Prominence means the popularity of your business both online and offline.
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2. Exceptional product and services
Search engines are currently improving their algorithms, which will enable it to rank local business that are highly rated and loved by people. Thus buying likes and fake reviews will not take your business to the next level.
3. New engagement metrics
This engagement shows how many people have saved your business as a contact and how many people ask for the location of your business using local maps.
4. Accurate business listing
You must accurately mention your business name, complete address, timings, relevant images and every other information your user might look for while searching for you online.
5. Optimize for SEO near me searches
Near me, searches have increased over time. By optimizing for near me searches you help search engines to properly identify your business location and return them as search results when any potential searcher is searching for your business service in those particular locations.
6. Reputation management
Reviews are another factor user consider while doing local searches. Good reviews build better trust, increase your business popularity and give you an organic opportunity to rank higher on search results.
7. Local content
Adding a blog to your business website will help generate more traffic. Additionally, good visuals also play a major factor for your business to attract customers.
8. Backlinks
This is the best low hanging fruit. Reach out to organizations you have partnered with or sponsored and ask them to include a link to your website.
9. Social media platforms
This is the best way to stay informed of your audience. Search engines crawl and pull search results from Facebook, LinkedIn, YouTube, Twitter, etc. Utilize these free platforms to the best ability.
SEO near me is surely getting tougher and more competitive with the each passing year. If you get this right, no matter how boring your advertising is, people will come to visit your website, forcing search engines to rank your business on top. Sites by Sara can solve any queries you have about SEO near me strategies.