What is a long tail SEO UT keyword?

These are key phrases inclusive of your head keyword that is specific and longer than commonly searched for keywords. Additionally, these keywords have less search traffic but higher conversion rates.

How do I look for a long tail keyword?

Of course, there are innumerable keyword finder tools like SEMrush. Once you enter your head keyword pay attention to certain factors that will help you determine the right long tail keyword. Start with the user’s intent behind their usage.

If you are looking to generate long tail keyword for ‘web design’; you will come across suggestions wherein words like ‘services’ or ‘maintenance’ are mentioned. Other suggestion could be location specific. Select the keyword that will be most used in transactional search queries – searches that are done by users when they are ready to make a transaction or purchase.

How to use long tail keywords for SEO?

You need to write SEO friendly content. And your title, inclusive of the keyword must define your topic in an attractive way. Next, you can use your long tail keyword and its variations in the H1 tag heading and Meta description. Finally, interlinking your web pages with each other will improve bounce rates and rank higher. 

What is the difference between long tail and short tail keywords?

Long tail keywords have a higher search volume, while short-term keywords can gain massive traffic. On the other hand, long tail keywords have a specific approach, amounting to nearly 80% of the impressions on Google and short-term keywords take a long time to attain top position.

What are the benefits of using long tail keywords?

-          ROI is higher

-          Maximizes your visibility to qualified leads

-          They draw only quality traffic

-          The searchers are closer to making a purchase

-          From PPC point of view, the CPC is comparatively low

-          Helps gain higher ranking in search engine results

Now you know how to use long tail SEO UT keywords properly and how to find them, use it to your advantage and maximize your profits. And if you are looking for a systematic professional way to do this, Sites by Sara is there to help you along the way.