SEO Utah is not just about ranking on the first page of search engines. There is more to it. Your entire SEO planning will be wasted if negative reviews show up when someone looks you up online. So how do we deal with a negative review without damaging all the efforts we have put into our SEO Utah strategy?
You can deal with a negative review in two main ways:
- Dilute the effects of a negative review by encouraging lots of positive reviews. In other words, prevent it in the first instance
- Employ good customer service devices for responding to negative reviews – fix it
Let us first concentrate on how to prevent negative reviews, indirectly helping our SEO Utah strategies to work for us:
- Monitor your company’s online activities to know what people think of you. Set up online alerts (Google alerts, Twitter search, etc) for various factors like use of brand name and the products or services offered.
- Engage customers to solve problems: be proactive in engaging customers by creating specific social media accounts to address your concerns and complaints.
- Reviews: these are important as they play a major role in bringing customers towards the company. These reviews decide whether a company meets their needs.
- Share positive experiences: this is the best preventive management and works best when you do it before you get any negative review.
Now let us understand how we can fix a negative review to save your SEO Utah strategy:
- Respond to a negative review, it increases customer advocacy. Replying and resolving the issue is very important.
- See the negative review as an opportunity to get insights into what your company is doing wrong and find ways to improve your business.
- Never engage in a one to one battle with a reviewer online and do not respond more than twice to the same customer for the same issue.
- All reviews must be responded to as soon as you receive them.
Now that you understand even one negative review showing up on the first page can cause your business considerable damage, you should take immediate measures to fix it. Using review monitoring tools to keep tabs on what your customers are saying about you online is the simplest method. Finally, for any help or more information contact us – Sites by Sara.