It’s no secret that search engines are becoming increasingly intelligent and more sophisticated in the way they deliver web results. To maintain a successful SEO Utah tactics for your company or your business, it's important to keep up to date with technology changes that alter the behavior of searches.
The biggest innovation in recent years is the explosion of voice search, an update that takes convenience to a whole new level. And the growing popularity of voice-activated devices marks a new paradigm for marketers.
Eliminating the use of hands and eyes for browsing, voice search has drastically changed the way we consume content, communicate and connect. Whether driving, cooking, grocery shopping or gardening, we can activate the search from almost anywhere. A whopping 20 % of people are already using voice search in public places.
This assistant style technology, built into smartphones, use a combination of voice recognition and artificial intelligence (AI) giving the user an easier way to search on the web. The data is stored with the intent to make a smarter suggestion in the future. As a result, this technology is expected to become a universally adopted technology in the future
But voice searching is different. Generally, people speak differently to how they write, and this is evident in the way people voice search. When typing a query into a search engine, our search tends to be incredibly brief and focus on keywords.
While using our voice, however, searches tend to be more conversational, phrased as a question and contain more long tail keywords. Additionally, voices searches are much more likely to be location-based, especially if they are made from a mobile device.
The next best thing about voice is its ability to reach a new audience. Anyways, you can always contact us for more information on it.
In the ever-changing field of voice assistance, we know what worked today, may not work tomorrow, so it's important to continually refine strategies that meet current demands. Be prepared that voice search is going to ask for more and more in terms of SEO UTAH but if you meet its demands the right way it is going to benefit your rankings beyond expectations.
Voice search is not going anywhere. It’s time to get smart about your next SEO UTAH strategy for this growing trend. Contact our Sites by Sara team to discover how best you can prepare and take advantage of this revolution.