While SEO Utah has become the marketing strategy of choice for businesses today, this does not mean word of mouth is obsolete. With interconnected networks of digital channels, it’s only got easier for customers to tell others about their best or worst experiences. In today’s digital world, online reviews are the word of mouth marketing that can make or break your business.
‘Reviews represent an online conversation your customers are having about your business on the web.’
A positive online review is one of the most powerful assets a business can have; with more than 90% of purchase decisions being made based on these reviews.
Humans have a tendency to follow groups. If a niche group is happy after buying a product, then most people will easily buy that same product because reviews act like validation of their purchase decisions.
An online review can
- Generate 17% more clicks on your product, increasing visibility
- Generate more sales; positive ratings sell up to 200% better than products without reviews
- Gain loyal customers; by giving them an opportunity to share their buying experience and read the reviews of others, you are showing that their satisfaction is important to them.
Now that you know reviews are a vital part of your website, don’t hesitate to use them to your advantage in your SEO Utah marketing strategies.
And we will tell you how to use these reviews to your advantage and increase sales
- Highlight them on your website home page
According to a survey, just one positive review on the home page can increase sales by 10%. Imagine what 100 reviews can do!
- Integrate these reviews into your SEO Utah marketing channels
Newsletters, banner ads or any other marketing communication that you use, integrate these reviews. This helps potential customers to get to know your company quickly and give them the confidence to choose your product and services.
- Add them to your social media pages
Social media platforms including Google+ Local are the only places where 99% of your customers (existing and potential) are present. Make the most of your social media account and add customer review tab; giving your followers a chance to read, leave and share reviews.
- Manage negative reviews
‘There’s always something positive in a review, even if it’s negative.’ Negative reviews aren’t necessarily bad for your business; it’s how you deal with it.
Well, there are many ways of receiving great reviews and managing negative ones. Sites by Sara has demonstrated capabilities in online reputation management and creating great SEO Utah marketing strategy.