SEO is complicated. You either have to spend money on fancy SEO tools or leave it to the experts. But there are a few basics that anyone can understand and implement into their website.
Let us look at few ways
Begin with a good design
Design, navigation, usability, content and accessibility, all play a role in how your site ranks. They provide a measurable influence on your site’s external popularity, which is interpreted by search engines. This is done by advanced artificial intelligence that allows search engines to accurately predict what human judge as low or high-quality sites.
Keyword research – modernize it
Search engines cannot be manipulated through SEO UT. Keywords are simply words that you hope search users will use to find your website, product or blog. And keyword research helps you understand how people research your products. It has been and is still an important part of every search engine algorithm. By optimizing your page for keywords that people are actually searching for, you can make it possible to rank in the very top spot of a search engine.
On-page optimization
This is the art of making your target page as attractive as possible for search engines. One of the easiest ways to do this is by creating the best possible content. Once you are satisfied with the content you can turn the tactical strategies of on-page optimization – focus keywords on the post title, meta description and URL, the meta description should be mobile friendly, images in the post should have ALT text, internally link your post to a couple of other posts on your site.
Off-page optimization
Your post, page or website is not only the deciding factor for search engines, even your site’s off page activities impact your ranking. This includes the signals search engines receive from your various social media accounts and the external links that your site has received. The best way to create links back to your website is through social media, blogging, and online press releases.
Here, we have covered just the basics of SEO UT. This guide is sure to give you a head start in the right direction, beyond which ‘Sites By Sara’ is here at your service.