Search engine land defines SEO as “…the process of getting traffic from the ‘free’, ‘organic’, ‘editorial’, or ‘natural’ search results on search engines. Essentially SEO is the process of optimizing your website through various methods in order to rank higher for certain relevant keywords on search engines like Google, Yahoo or Bing. You will know your SEO Utah strategies are effective when your website will appear higher on search engine result pages (SERPs) due to a positive relationship with search engines in terms of ranking algorithms. 

We have spoken and written a lot about various ways to improve your website’s SEO – keyword research, engaging content, mobile-optimized website, its efficiency and architecture, effective Meta tags, etc.

Today, we would like to discuss a new term SEM – Search Engine Marketing

It’s related to SEO Utah in that they both deal with digital marketing outreach on search engines. But typically, SEM is commonly known as advertisement through a paid media budget.

SEM involves paid advertisements such as AdWords, Bing Ads, Yahoo and any other methods of online advertising. This process involves the creation of campaigns and measuring results. You set a budget and can expect an immediate return on that investment. It’s also the fastest way to get your website to show up on the first page of search engine results. These results show up as sponsored ads at the top or side of an organic search result.  

In this way, search engines provide an option for quality results to stay floating at the top (for in most instances, spam would never wish to pay) and collect revenue for themselves.